Sunday, October 5, 2014

Devon Peña - GMO Myth busters | Cost of GMO labeling

Devon Peña
devonpena@GMAIL.COM
 

(CU)

the median cost to consumers of state laws requiring labeling of genetically engineered food is $2.30 per person annually. The report is available online now here <https://consumersunion.org/wp-content/uploads/2014/09/GMO_labeling_cost_findings_Exe_Summ.pdf>.

The CU study – which includes a comprehensive annotated bibliography of studies on the economics of labeling – presents a major scientific rebuke to claims being made by the biotechnology industry…

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--

Devon G. Peña, Ph.D.

"Memory is a moral obligation, all the time."

 -J. Derrida

GEO Watch | Labeling not Costly, Busting Another GMO Myth
 


 
Too costly? Really!?

Consumers Union Study

GMO FOOD LABELING? RIGHT-TO-KNOW COST IS $2.43 PER PERSON A YEAR

Devon G. Peña | Seattle, WA | October 4, 2014

According to a new analysis commissioned by Consumers Union
 

(CU)

the median cost to consumers of state laws requiring labeling of genetically engineered food is $2.30 per person annually. The report is available online now here
 

The CU study – which includes a comprehensive annotated bibliography of studies on the economics of labeling – presents a major scientific rebuke to claims being made by the biotechnology industry.

The corporate opponents of GMO labeling, including major chain grocers, have repeatedly misled the public by claiming labeling requirements will significantly increase consumer costs by hundreds and perhaps even thousands of dollars a year.

There is no reliable study proving these claims and the research most often cited by the promoters of GMO foods is produced by the agro-biotech and corporate food industry itself or industry-funded groups like as the Washington Research Council – an organization that specializes in defending corporate interests through politically-targeted research designed to provide the appearance and veneer of scientific objectivity for capitalist positions on public policy matters.

The CU study, released Oct. 1, deflates yet another major GMO myth – that labeling is too costly – and comes at a point in time when accurate information about the costs to consumers is being sought by voters for the upcoming Oregon and Colorado votes on GMO labeling this November.

During last year’s campaign against I-522
 

Monsanto and its biotech allies including the Grocery Manufacturers of America, Coca-Cola, Nestle, and Pepsi, spent more than $11 million dollars on political advertizing designed to buttress industry claims that labeling GMO foods in Washington state would add hundreds of millions of dollars in additional costs to farmers, grocers, and consumers.

The principal and actually quite suspect source of these alarming biotech claims was a methodologically dubious study conducted by the Washington Research Council
 
 
he WRC is really an ALEC-like (American Legislative Exchange Council) group with a board that features a Who’s Who of Fortune 500 companies based in or with major operations in Washington such as Alcoa Intalco Works, Amazon, Boeing, BP Cherry Point Refinery, Chevron, Microsoft, Waste Management, Weyerhaeuser Company, and many more.

These corporations have apparently found their social conscience and, all of a sudden, feigning corporate welfare concern for low-income households, are declaring a selfless commitment to help poor consumers fight food costs and eat – what? – junk and processed foods.  The opponents of I-520 were not the only one’s using faulty data from the oft-cited WRC study
 

It estimated that “…for the 2015–19 period, the increase in food costs that I-522 would impose for a household of four would be between $200 and $520 per year.”

The CU report also clarifies that the cost impact estimates in the WRC study included a blending of consumer food costs, regulation and monitoring costs, the cost of lawsuits brought under the proposed law, and impacts on research and development; the only quantitative data was from Northbridge Environmental Management Consultants (2013) and that source did not separately report labeling costs.

Our perspective is that the WRC estimate was literally pulled out of thin air; is a misreading of the Northbridge findings; and involves  methodology that is a poorly conceptualized and indeed inappropriate use of secondary social science data filtered through faulty and biased assumptions. The WRC report that became a mantra truth claim *was not* even a direct empirical survey of actual previous labeling costs, etc. and it failed to ground the estimating cost algorithms on factual archival data sources as one might surmise would be required for a study to produce legitimate or at least plausible results.

The new CU study does not suffer from these methodological flaws of the previous analysis by the WRC and should greatly dampen industry claims about the consumer costs of labeling.

According to Jean Halloran, the Director of Food Policy Initiatives at Consumers Union, the new study – which includes a meta-analysis of previous research on the economic costs of labeling – offers a more realistic estimate of less than a penny a day for the average consumer.

This cost, says Halloran, is “…a tiny fraction of the cost estimates put out by industry and certainly a very small price to pay for consumers’
right to know...” The study, in part, relies on historical patterns for the costs of required labeling dating back to the 1990s. The results of the study supported the decision by Consumers Union to endorse Oregon’s GMO labeling ballot initiative, Measure 92:

Given the minimal cost to consumers, the increased herbicide use involved in growing almost all genetically engineered crops, as well as the failure of government to require human safety assessments before genetically engineered foods reach the marketplace, GMO labeling is well worth it.

Companies change their labeling all the time and with GMO labeling costing so little, it is likely some producers won’t even bother to pass the minimal increase on to consumers.

Not to be overlooked in any reasonable assessment of the Consumers Union report is something that has been missing in the industry-funded studies – a rigorous review of previous studies on the costs of labeling. This includes studies involving other kinds of labeling requirements since the 1990s that have nothing to do with GMO labeling and involve other public health objectives. This makes the results of the CU study all the more valuable and instructive.

Given the meta-analysis, it is my opinion that the industry-funded studies rely on methods that purposefully overestimate the cost of labeling and happened with the analysis of proposals in California, Washington and New York. Like the WRC research, industry-funded research ignored the lessons from the methods and materials used by previous studies.

The CU study disputes claims made in political ads opposing Measure 92  that the industry is buying to repeat the anti-I-522 mantra that labeling will force farmers and food producers to spend  “millions” and increase food costs for consumers. Halloran summarizes the CU critique of this unfounded assertion:

Industry cost estimates incorporate unrealistic assumptions about how GMO labeling requirements will drive food producers to switch to all organic ingredients, which would be much more expensive. However, there is no factual basis for this assumption and we believe producers will continue to sell GMO foods once they are labeled, and many consumers will continue to buy them, with no discernible price impact. Measure 92 simply requires foods that contain genetically engineered ingredients to be labeled so that consumers can make an informed choice.

Further buttressing the findings of the report, Consumers Union notes that labeling of GMO foods is already required in 64 countries, including many where US agri-food system corporations sell their products. Labeling *has not increased food prices in those countries*. Explaining the significance of this fact, Halloran notes in the CU press release that:

Producers are required to label foods that are frozen, from concentrate, homogenized, or irradiated, as well as a food’s country of origin. Poll after poll has found that more than 90 percent of consumers want foods that are genetically engineered to be labeled.

The CU study could prove pivotal to the outcome of the Colorado and Oregon initiatives on GMO labeling. Vermont has already passed legislation requiring GMO labeling, and legislatures in dozens of other states are considering similar labeling bills.

For more information on the Consumer Union study of the costs of GMO labeling…

Contact:

Naomi Starkman
 
nstarkman.consultant@consumer.org

917.539.3924 | cell

Tim Marvin
 

415.572.0040 | cell

Posted 6 hours ago by Devon G. Peña


Labels: Colorado
 
 
Consumer Reports
 
 
Consumers Union
 
 
GEO WATCH
 
 
GMO labeling
 
 
I-522
 
 
labeling
 
 
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transgenic foods
 
 
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