Latino Restaurant Association - ⚽ Calling All Restaurants: Share Your World Cup Promotions

 

June 17, 2026 ⚽ Attention LRA Members! The World Cup is HERE — and we want to celebrate WITH you! Are you running World Cup specials at your restaurant? We want to shout you out! Share your: Game day specials & deals Extended or special hours Watch party info Drink specials & happy hour offers 🎉 Any events or promotions Share your Info here COLOMBIA VS UZBEKISTAN 🇨🇴⚽️ Colombia is playing, and Latino-owned restaurants are ready! Find watch parties, game-day specials, and authentic Colombian cuisine at participating restaurants nationwide. 📍 Find your spot. Check out the map T O M O R R O W Casa México Los Angeles 2026 TOMORROW at LA Plaza, join us for the Casa México Live Viewing Party: México vs South Korea! RSVP as soon as possible in the link in bio and LA Plaza’s website. Tickets are flying! ⚽🎉 Casa México Live Viewing Party: México vs. South Korea | 4–9 pm | Free with RSVP EVENT SCHEDULE 4 pm – Doors open, museum galleries open to guests 4:30 pm – Performance by Ballet Folclórico del Estado de Nayarit 6 pm – Museum galleries close, live viewing of the México vs. South Korea match begins 9 pm – Event ends FOOD VENDORS Cuernavaca’s Grill Tortas Chago Acapulcos Frozen Bars 🪑 Small, collapsible chairs allowed 👵 Limited seating available for seniors 🌱 General seating is on synthetic lawn 👶 Strollers & diaper bags permitted 🥤 Water bottles permitted 🚫 No outside food or drinks 🚫 No blankets allowed 🚫 No big bags permitted   🎟️ GET YOUR FREE TICKETS Congrats to LRA Member, Thirsty Bastard Water and their recent collab with BMG at SXSW! Welcome to the LRA familia, Thirsty Bastard Water! We’re excited to have you as part of our growing community of innovators and industry leaders. Thirsty Bastard Water is redefining hydration with its premium quality, bold branding, and strong presence across key markets. Known for its crisp taste and standout packaging, the brand has built a loyal following and continues to expand its reach in the beverage space. For restaurants, this is a great opportunity to elevate your beverage offerings with a product that not only delivers on quality but also resonates with today’s consumers. Adding Thirsty Bastard Water to your menu can enhance your brand image while increasing your beverage sales. Interested in bringing Thirsty Bastard Water to your restaurant? Contact lilly@latinorestaurantassociation.org for more information and learn how to get started. MORE INFO  A Premier West Coast Event with 80+ Years of Credibility  CONTACT US $5,000 Grants to Restaurants and Caterers – Apply June 1 - 30  The Restaurants Care Resilience Fund is back, offering $5,000 grants to independent restaurants and commercial caterers across California. Designed to strengthen and sustain, these grants can be used for critical investments such as upgrading kitchen equipment, adopting new technology, and investing in your team.   Made possible through the generous support of The PG&E Corporation Foundation and SoCalGas, the Resilience Fund continues to provide meaningful support for our hometown restaurants.   Applications will be accepted June 1–30. We encourage you to share this opportunity with restaurants in your network.  Learn more and apply at www.restaurantscare.org/resilience   The Restaurant and Food Service Summit Join us for the Restaurant and Food Service Summit — an exciting event designed for restaurant owners, food entrepreneurs, street vendors, caterers, and anyone looking to grow in the food industry. Explore food vendors and exhibitors, connect with industry professionals, and participate in valuable roundtable sessions covering topics such as: • How to take professional food photos using your phone • Street vending carts and permits • How to obtain an alcohol license • Funding opportunities, including loans and grants We will also host a special Funding Clinic where organizations and experts will be available to answer your questions and guide you through financing options for your business. Whether you are starting a food business or ready to take it to the next level, this summit will provide practical information, resources, and powerful networking opportunities you do not want to miss.  • Date: Monday, June 22 • Time: 10:00 AM – 2:00 PM • Location: 3355 E. Gage Ave., Huntington Park, CA REGISTER HERE OPPORTUNITY 1: SANTA MONICA WORLD CUP ACTIVATIONS June 11 – July 19, 2026 | Santa Monica www.santamonicaworldcup.com For six weeks, Santa Monica transforms into the global hub for World Cup culture — drawing international travelers, soccer fans, and media from around the world. Vendor and brand partners have the opportunity to participate across multiple activations, including: • Golden Hour on the Third Street Promenade (live music, local vendors, fan experiences) • The Garden Series at Tongva Park (elevated, curated marketplace with artisans and wellness brands) • Pulse in the Park (high-energy pop-ups and food vendors tied to the July 4th parade) • COAST 2026 — the grand finale transforming over one mile of Downtown Santa Monica into a cultural corridor with food, music, and art This is a rare chance to reach a high-value, global audience over an extended period — not just a single day. 👉 To learn more and register your interest: www.santamonicaworldcup.com/exhibitor-partner-registration OPPORTUNITY 2: K-TOWN WATCH PARTY FESTIVAL June 18, 2026 | 10:00 AM – 10:00 PM Seoul International Park, 3250 San Marino Street, Los Angeles, CA 90006 This high-energy community Watch Party celebrates Korea vs. Mexico and brings together live game viewing, stage programming, cultural performances, food and snack booths, and thousands of local attendees. Vendor opportunities include: Game 2 (June 18) at Seoul International Park: • Food Vendor: $1,300 standard or $1,500 corner • Vendor/Promotional Booth: $1,000 standard or $1,200 corner • Artisan: $200 or $400 • Sponsorships: inquire directly Game 1 & Game 3 (June 11 & June 24) at Liberty Park: • Food Trucks: $1,000 per game or $2,000 for both • Vendors: $1,000 • Sponsorships: inquire directly For more information, contact Lilly Rocha lilly@latinorestaurantassocaition.org | www.lakoreanfestival.org MORE INFORMATION Read it Now: The May/Jun 2026 issue of el Restaurante magazine is here! Enjoy articles about trends in plant-based dining in Mexican/Latin restaurants, how to profit from frozen cocktails, what NOT to do when you get bad reviews, and more. Plus read 7 tips for profiting from the World Cup and an article about innovative tamales.   Click here for the "flipbook" version, which is beautifully designed and looks like a print magazine   Click here for our easy-to-read Web-Optimized version, which works great on your computer, tablet or phone   Pulse aquí para leer el número completo en español We hope you enjoy this issue as much as we enjoy bringing it to you! BECOME A MEMBER TODAY! Visit our Website

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