Latino Restaurant Association - Are You on the Map Yet?

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April 22, 2026 REMEMBER: Space is limited for your FREE $1,200 package for DINE LATINO RESTAURANT WEEK promotion! SIGN UP EARLY! This May 12–24, the Latino Restaurant Association is launching the most exciting edition of Dine Latino Restaurant Week yet — and for the first time, your restaurant can be featured on the official Dine Latino Discovery Map, a digital, interactive experience helping thousands of diners across LA find and choose Latino restaurants by Latin American country of cuisine. That's right: this year, we're organizing participating restaurants by country — and every country gets its own spotlight moment. Whether you're serving the bold moles of Oaxaca, the tangy ceviches of Peru, the hearty stews of Colombia, or the soulful flavors of El Salvador, this is your moment to represent. Don't let your cuisine — and your country — go unrepresented on the map while your neighbors get the spotlight. Spots are limited. Sign up today and make sure your restaurant is on the map when LA comes hungry. REGISTER NOW FIFA 2026 Is Coming: Complete the LRA Survey for a Chance to Win $100! The Latino Restaurant Association is conducting a special survey and readiness analysis to help our members prepare for the FIFA World Cup 2026 — one of the biggest opportunities for restaurants in Los Angeles and beyond! This exclusive program is a member-only benefit. All LRA members will receive a separate email with their official FIFA Readiness Package. As a thank you for participating, members who complete the survey will qualify for a chance to win $100 CASH. Not yet a member? Don’t miss out — scroll down to join the LRA today and be part of this exciting initiative! COMPLETE THE SURVEY Congrats to LRA Member, Thirsty Bastard Water and their recent collab with BMG at SXSW! Welcome to the LRA familia, Thirsty Bastard Water! We’re excited to have you as part of our growing community of innovators and industry leaders. Thirsty Bastard Water is redefining hydration with its premium quality, bold branding, and strong presence across key markets. Known for its crisp taste and standout packaging, the brand has built a loyal following and continues to expand its reach in the beverage space. For restaurants, this is a great opportunity to elevate your beverage offerings with a product that not only delivers on quality but also resonates with today’s consumers. Adding Thirsty Bastard Water to your menu can enhance your brand image while increasing your beverage sales. Interested in bringing Thirsty Bastard Water to your restaurant? Contact lilly@latinorestaurantassociation.org for more information and learn how to get started. MORE INFO Proyecto de ley busca otorgar plazos a negocios para corregir infracciones Dora Herrera, propietaria del restaurante Yuca’s, se queja de haber sido demandada sin tener tiempo de hacer las mejoras. En California, propietarios de pequeñas empresas están dando la voz de alarma ante lo que consideran demandas abusivas dirigidas a infracciones técnicas, que está llevando a muchos de ellos a tener que cerrar sus negocios.  “Necesitamos los pequeños negocios tener esa segunda fase que nos va a dar la capacidad de arreglar todo, ayudar a los deshabilitados y no dar dinero a los abogados que son civiles”, declaró Dora Herrera, propietaria, del restaurante Yuca’s.  Los pequeños negocios de California piden a las autoridades estatales que aprueben el proyecto de ley SB84, que busca dar más tiempo a los propietarios para corregir infracciones técnicas antes de enfrentar una demanda. “Yo en total tuve que pagar 12 mil dólares por una demanda que decía que estábamos afectando negativamente a las personas discapacitadas. Por la mesa que estaba muy chica, porque algo que no estaba suficientemente ancho, el mostrador que está muy difícil para que ellos agarren”, agregó Dora. Estas demandas se producen bajo la Ley federal de Estadounidenses con Discapacidades, que prohíbe la discriminación contra personas que sufren algún tipo de discapacidad.  “Una de cada tres demandas en los Estados Unidos son aquí en California. Sabes que en muchos casos ni tienen que entrar a tu negocio. La demanda viene por el correo y te dicen, hey, tienes una multa de 5,000 dólares. No me importa si lo arreglas o no, es tu culpa y me tienes que dar el dinero. Y nunca arreglan el problema físico que dan para entrar al negocio, no te dan ni siquiera un plazo de tienes una semana para arreglarlo, simplemente te multan y ya”, comentó Víctor Gómez, director de la organización Ciudadanos de California contra el Abuso de Demandas. En estados como Texas o Florida dan a los negocios entre 90 y 120 días para corregir las infracciones antes de enfrentar una demanda. Sin embargo, estados como California no exigen aviso previo obligatorio y ahora los pequeños empresarios buscan una solución.  Este proyecto de ley recibió el apoyo bipartidista y fue aprobado el pasado año por el Senado, pero por el momento se encuentra en la Asamblea de California a la espera de avanzar para llegar a votación.  New Date for World Cup Webinar, Panelists Announced Heads up! The date for our webinar about how Mexican restaurants can take advantage of the World Cup has changed. Now the event will be April 30 at Noon Central (10 a.m. Pacific.). Also, the panelists will include two bona fide experts in this area: Samona Caldwell, Director, Business Connect of the Los Angeles Sports & Entertainment Commission (LASEC), and Oscar Delgado, Director of Fan and Stakeholder Engagement for the LASEC, who leads efforts to connect communities, partners and public agencies to the region’s largest global sporting events, including the FIFA World Cup 2026. We are excited to have Oscar and Samona on this panel and look forward to what we'll learn from them! This event is being co-hosted by el Restaurante magazine and the Latino Restaurant Association, and it is sponsored by the California Milk Advisory Board. The webinar will offer guidance on: Getting properly licensed to show World Cup games on your screens Technical advice on becoming a sports-friendly restaurant Tips for setting up World Cup watch parties in your restaurant Help on finding and securing sponsorship partnerships Suggestions for promoting to soccer clubs and other potential viewing groups Guidance on getting the word out through advertising, public relations and social media Suggestions for game-day food and drink specials Information about other World Cup support from the Latino Restaurant Association Don’t miss this complimentary event that will help you take full advantage of the World Cup this summer! The event is free, but registration is required. Click here to register today. 📢Join us for the 2026 Latino Business Procurement Event! As Los Angeles prepares for the 2026 FIFA World Cup, 2027 Super Bowl, and the LA28 Olympic and Paralympic Games, procurement opportunities across multiple industries are growing. This event welcomes Latino-owned businesses to understand how to access and compete for contracts connected to these historic events. Spanish language interpretation will be provided on site.  📅 Don’t miss your chance to grow with LA! REGISTER NOW Applications are now open for the BMO Celebrating Women Grant Program, supporting small businesses committed to the advancement of women. Apply at bmo.com/grantprogram Read it Now: The Mar/Apr 2026 issue of el Restaurante magazine is here! Enjoy articles about how to price your cocktails, succeed with brunch, and grow your own herbs. Plus read how the bartenders at Don Artemio Restaurant in Ft. Worth dress up their cocktails and what Richard Sandoval thinks young chefs will face in the future.\   Click here for the "flipbook" version, which is beautifully designed and looks like a print magazine   Click here for our easy-to-read Web-Optimized version, which works great on your computer, tablet or phone   Pulse aquí para leer el número completo en español We hope you enjoy this issue as much as we enjoy bringing it to you! BECOME A MEMBER TODAY! Visit our Website

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