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Vol 30, Issue 15
October 30, 2025
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Dear NAHP members,
Please
read and act on all appropriate items listed below:
1.
Register for
the NAHP Convention TODAY. Attendees
will be the first to get access to GREAT new opportunities. This
is very key to GROWING in this industry.
https://members.nahp.org/atlas/events/2025-nahp-convention-5/details
For those that need help either REGISTERING FOR THE CONVENTION or JOINING THE
NAHP, CLICK HERE FOR A STEP BY STEP GUIDE TO EACH. If you have any
problems registering for the NAHP Convention, please reach out to
Melissa at SanDiego@ELFusa.org.
Four key reasons to register today:
·
At the THURSDAY
BREAKFAST during the convention President Alvaro Gordian will make one of the biggest
announcements in NAHP's 43 year history. You will not want to miss this.
·
A great new
panel was added on Friday Morning on FUNDING OPPORTUNITIES FROM PHILANTHROPY FOR LATINO MEDIA
COMPANIES. This will open
your eyes to possible funding avenues.
·
Conference
registrations are up from recent years and José Martà entries are up
18% These are great signs of industry stability.
·
We have MORE
WORKSHOPS than we've had at any conference since 2012. Make your
plans today.
1.
Please consider
running something about
the Int'l Latino Book Awards. The Ceremony had over 30 authors
from across Latin America and Spain present, along with another 100
from around the USA These are the largest Latino awards of any sort in
the USA - it took 222 judges to review all the amazing books that came
in this year. Please let me know if you want a PRESS PASS to the event.
Please see the press release below.
2.
Sign up to
attend the 6th POWER OF LATINO READERS Webinar on October 30th at 2 pm
New York time and 11 am Los Angeles time. All NAHP attendees will learn how to GROW your business. You should also consider having sales or editorial
staff tune in for the presentation, as well as inviting current and
potential advertisers that you want to see the POWER of the
audience you deliver. CLICK HERE TO REGISTER. See information about ALL the important webinars
and more below.
3.
If you are one
of the few that has not done it yet, Renew your NAHP Membership. 98% of all NAHP members have renewed since we
started the process on the new NAHP website - so those members are good
to go. All the rest of you need to today go to https://www.nahp.org/renew-membership.html and renew your membership today.
4.
If you want to
be a BIGGER PART of the NAHP, consider running for the NAHP Board. See
a lot more below.
I want to
thank all of you for being a part of the NAHP. There's some GREAT
things on the horizon and so please, for today, do at least three of
the STEPS ABOVE.
Let's
work to make things happen,
Kirk
Whisler
NAHP
Awards & Membership Services
760-579-1696
kirk@whisler.com
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Learn About How Latinos Want More
HEALTH Articles & Resources
On October 16,
2025, LatinoLYTICS will focus on LATINO HEALTH
NEEDS BY TYPE OF CONCERN. 14.1 million Latino Readers are
seeking more information and services on 19 different health topics.
This is probably our most important session because 91% of
Latino Readers want more resources.
We are inviting you to attend one or more of a free series
of presentations from an in-depth, multiyear study, The
National Latino Media Study, on the media habits, consumer
preferences, language usage, and demographic insights of the 15.4
million Latino Readers across the United States, the audience of
the National Association of Hispanic Publications. The NAHP
is the oldest & largest Latino media organization in the USA,
representing over 770 Latino newspapers, magazines, podcasts, websites,
enews, and more, and weekly reaches a unique audience of 15.4 million
across the USA. The research will be presented by Kirk Whisler,
President of LatinoLYTICS, and Anita Grace, MBA, CEO of Grace
Multicultural.
This study surveyed 10,640 Latino readers across the USA
on their media preferences, consumer habits, and demographics. Learn
more about how this audience is rapidly evolving in many ways. The
research was carried out by LatinoLYTICS, which has completed 680+
readership studies for Latino media outlets over the past four decades,
as well as mainstream research for over a dozen Fortune 500 companies
and entities like SAG-AFTRA.
CLICK HERE TO REGISTER
Registration is targeted towards marketing, media,
corporate, and community professionals. See current presentation &
have access to the other six studies.
Other upcoming webinars in THE POWER OF LATINO
READERS: Insight Presentations. All presentations are at 2 pm New
York time, 11 am Los Angeles time.
· October
2, 2025: FINANCIAL TRENDS & INVESTMENTS. Financial
Institutions that connect with Latinos; Home Ownership is on the Rise;
Insurance usage by type; the 32 Billion Dollar Latino Reader Travel
Market; & more.
· October
16, 2025: HEALTH NEEDS. 14.1 million Latino
Readers are seeking more information and services on a wide variety of
health issues. That’s 91% of the audience – learn what they want help
with.
· October
30, 2025: BUSINESS OWNERSHIP. 1.46 million
Latino Readers Own a Small Business: Learn about their Success and
Needs.
· Early
2026: CIVIC ENGAGEMENT & VOTING. Latino
Readers Over Index on Becoming Citizens & Voting. They represented
44% of ALL Latino Voters this past year.
· Already
aired: DIGITAL & TELECOM. Latino
Readers will spend $15.4 billion on cell phone this year
· RETAIL
and FOOD SHOPPING. Retail Shopping – what
companies are getting those consumer trips? How Latino Readers Will
Spend $125 Billion on Food This Year?
We look forward to sharing landmark data.
Background on the presenters
Kirk Whisler has Changing Images
& Empowering People as the driving forces for his career. On the
nonprofit side he is President of Empowering Latino Futures whose
programs include the Latino Book & Family Festivals, 74 produced
since 1997; the International Latino Book Awards, one of the 10 largest
book awards in the USA; the International Society of Latino Authors,
the largest organization of Latino authors in the USA; Latino Books
into Movies Awards; Education Begins in the Home, which has given away
270,000+ books to underserved kids; and North County Informador, the
largest audited print publication in North San Diego County.
On the corporate side, Kirk oversees WPR, whose signature
program is currently LatinoLYTICS, which has surveyed over 70,000
Latinos and is currently producing the National Latino Media
Study.
Over the decades, Kirk has served on the boards of over a
dozen key organizations including the National Association of Hispanic
Publications (Founding President); National Association of Latino
Independent Producers (co-chair); Los Angeles Int'l Latino Film
Festival (co-founder); and National Latino Media Council (co-Founder).
Also a founding member of the NAHJ, which was founded at the same time
as the NAHP. Kirk start his professional career working for Gallup in
the 1970s. Kirk lives in Fallbrook, CA, with his wife Magdalena, an
educator.
Anita Grace is President & CEO of
GRACE Multicultural, a woman and minority-owned company. She is an
experienced Multicultural Marketing & Communications Specialist
working with the country’s most influential Spanish language print,
digital, and social media organizations. Anita has created engaging
marketing and outreach strategies for mom-and-pop, corporate, national
companies, and associations to build relationships with the Hispanic
consumer for over 25 years.
Her infectious energy and positivity mixed with
long-standing relationships, knowledge of independently and
corporately-owned multicultural media outlets, along with her respected
reputation in the world of Multicultural Print and Online, make her one
of the top independent Hispanic marketing strategists in the
country.
She has worked with NAHP for over 13 years, bringing some
of the most successful campaigns NAHP Media has ever seen. Anita has
strategically and successfully executed campaigns such as: US
Department of Health & Human Services, Verizon, T-Mobile, Diageo,
and more! She is fluent in English and Spanish as well, and she holds a
Master of Business Administration degree from Grand Canyon University
and a Bachelor’s Degree in Spanish and Marketing from Northern Arizona
University.
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The International
Latino Book Awards Celebrates The High Quality of Books By & About
Latinos – Here’s the 2025 Award Winning Authors
By Kirk Whisler
The International Latino Book Awards,
which have been produced by Empowering Latino Futures since 1998,
provide great insights into the evolution of books. This year’s awards,
when over 5,000 books coming in it took 222 judges to review all the
entries. The most common comment from these judges was how many GREAT
books they were seeing in all the various 87 categories within the
Awards. The book publishing industry is in the midst of evolving, like
many other industries in the USA. What is very exciting is that,
finally, major publishers are welcoming Latino authors and expanding
their offerings in both English and Spanish. Just as exciting is that
Latino and other consumers now have a lot more books available by and
about Latinos in both Spanish and English.
A further sign is that there is
now a consistent audience for books in both Spanish and English with a
sizeable audience of 15.4 million Latino readers across the United
States. These consistent readers represent 34 percent of all Latino
adults and have a combined income of $452 billion. The National Latino
Reader Study’s nationwide survey of 10,640 found that these readers
purchase an average of 24.7 books a year, with 42 percent of the books
in Spanish, a major increase from a few decades ago, when it was much
harder to find a wide variety of books in Spanish in the United States.
Empowering Latino Futures takes
the responsibility very meaningfully that it has working with
books by and about Latinos AND in the quality of those books. That is
why, in addition to recognizing the greatness of these Award-Winning
Books, Honorable Mention books are also celebrated. All these books are
also worth reading and enjoying.
The 27th annual International
Latino Book Awards was held on October 25 at the Concert Hall on the
campus of MiraCosta College in Oceanside, CA. Attending the Awards
were authors from across the USA and at least 30 authors from across
Latin America, Spain and elsewhere in the world. It was commented that
this is the most international Latino awards show after the Latin
Grammies. Special awards are named after Alma Flor Ada, Isabel
Allende, Rudolfo Anaya, Nora de Hoyos Comstock, Charlie Eriksen, Juan
Felipe Herrera, Dolores Huerta, Hank Lacayo, Mimi Lozano, Ambassador
Julian Nava, Luis Valdez, Victor Villaseñor, and Raul
Yzaguirre. At the Awards finalists will receive a Gold, Silver, or
Bronze Medal for their efforts. To learn more about the awards,
entering the awards, and the Int’l Society of Latino Authors, go to www.LatinoBooks.org
This year’s partners include
AARP California, Amazon Literary Partnership, California State
University San Bernardino, Carlsbad Public Library, Google
Transformation Tech, Hudson Pacific Properties, Independent Book
Publishers Association, Lantia, Las Comadres, MAAC, MiraCosta College,
National Association of Hispanic Publications, Palomar College,
Oceanside Public Library, Sacramento Progressive Communities, San Diego
County, San Diego Council on Literacy, Somos el Poder, TrueCare,
Universidad Popular, and VCC.
Since its founding in 1997
Empowering Latino Futures has held 78 Latino Book & Family
Festivals around the USA with our Latino Book & Family Festivals;
Served 182,500 youth with our National Latino & American Indian Scholarship
Directory; Honored over 4,000 books with the Int'l Latino Book Awards;
provided 280,000 books to underserved youth with Education Begins in
the Home; and our Latino Books into Movies Awards that has honored 199
books and scripts.
Here are this year’s Gold,
Silver, and Bronze winners.
Los Premios
Internacionales del Libro Latino Celebran la Alta Calidad de los Libros
Por y Sobre Latinos – Aquà Están los Autores Ganadores del 2025
Por Kirk Whisler
Los International Latino Book
Awards, producidos por Empowering Latino Futures desde 1998, ofrecen
una valiosa perspectiva sobre la evolución de los libros. En la edición
de este año, con más de 5.000 libros participantes, se necesitaron 222
jueces para evaluar todas las obras. El comentario más común de estos
jueces fue la gran cantidad de excelentes libros que encontraron en las
87 categorÃas del certamen.
La industria editorial se
encuentra en medio de una evolución, al igual que muchas otras
industrias en Estados Unidos. Lo más emocionante es que, finalmente,
las grandes editoriales están dando la bienvenida a autores latinos y
ampliando su oferta tanto en inglés como en español. Igualmente
alentador es que los lectores latinos y de otros orÃgenes ahora tienen
una mayor variedad de libros disponibles, escritos por y sobre latinos,
en ambos idiomas.
Otro signo positivo es que ya
existe un público constante para los libros en inglés y español, con
una audiencia significativa de 15,4 millones de lectores latinos en
Estados Unidos. Estos lectores habituales representan el 34 por ciento
de todos los adultos latinos y tienen un ingreso combinado de 452 mil
millones de dólares. El National Latino Reader Study, que encuestó a
10,640 personas en todo el paÃs, reveló que estos lectores compran en
promedio 24.7 libros al año, de los cuales el 42 por ciento están en
español, un aumento importante en comparación con hace algunas décadas,
cuando era mucho más difÃcil encontrar una amplia variedad de libros en
español en Estados Unidos.
Empowering Latino Futures asume
con gran responsabilidad su labor de trabajar con libros por y sobre
latinos, asà como en garantizar la calidad de esas obras. Por eso,
además de reconocer la excelencia de los libros galardonados, también
se celebran los libros con Mención HonorÃfica. Todos estos libros
merecen ser leÃdos y disfrutados.
La 27ª edición anual de los
International Latino Book Awards se llevó a cabo el 25 de octubre en el
Concert Hall del campus del MiraCosta College en Oceanside, California.
Asistieron autores de todo Estados Unidos y al menos 30 autores de
América Latina, España y otras partes del mundo. Se comentó que este
evento es el premio latino más internacional después de los Latin
Grammys.
Se otorgan premios especiales
con los nombres de Alma Flor Ada, Isabel Allende, Rudolfo Anaya, Nora
de Hoyos Comstock, Charlie Eriksen, Juan Felipe Herrera, Dolores
Huerta, Hank Lacayo, Mimi Lozano, Embajador Julián Nava, Luis Valdez,
VÃctor Villaseñor y Raúl Yzaguirre. En los premios, los finalistas
reciben una medalla de oro, plata o bronce por sus logros. Para obtener
más información sobre los premios, cómo participar y la International
Society of Latino Authors, visite www.LatinoBooks.org.
Los socios de este año incluyen
a: AARP California, Amazon Literary Partnership, California State
University San Bernardino, Carlsbad Public Library, Google
Transformation Tech, Hudson Pacific Properties, Independent Book
Publishers Association, Lantia, Las Comadres, MAAC, MiraCosta College,
National Association of Hispanic Publications, Palomar College,
Oceanside Public Library, Sacramento Progressive Communities, San Diego
County, San Diego Council on Literacy, Somos el Poder, TrueCare,
Universidad Popular y VCC.
Desde su fundación en 1997,
Empowering Latino Futures ha organizado 78 Festivales Latinos del Libro
y la Familia en todo Estados Unidos; ha beneficiado a 182,500 jóvenes
con su Directorio Nacional de Becas para Latinos y Nativos Americanos;
ha reconocido más de 4,000 libros con los International Latino Book
Awards; ha distribuido 280,000 libros a jóvenes de comunidades
desatendidas mediante el programa Education Begins in the Home; y sus
Latino Books into Movies Awards han premiado 199 libros y guiones.
Aquà están los ganadores de Oro,
Plata y Bronce de este año.
CLICK HERE FOR THE PRESS RELEASE
AND ALL THE WINNERS
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The Dreamer
Cinderella, a timely soon-to-be-released film, will be screened on
Wednesday, November 12th, at the NAHP Conference, and the cast and
director will there.
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Are
you interested in playing a bigger role within the NAHP?
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The NAHP Board just approved a major reworking of the NAHP
Bylaws to evolve the past Regional Directors into new, Industry Sector
positions. There are thre positions related to PRINT media and four
related to DIGITAL media. See the descriptions below. This is a key
component of the changes the NAHP Board has been working on that are
being very well received. The upcoming NAHP Convention will highlight
some of those changes.
All NAHP Executive Board and Industry Sector Board
positions will be up for election at this year's NAHP Convention. If
you are interested in running for any of these positions, please
contact Kirk Whisler at 760-579-1696 or email kirk@whisler.com
by November 12th.
NAHP Executive Board
These
Executive Board Members will be elected at the 2025 NAHP Convention for
a three year term and then in 2028 and thereafter elected for a three
year term.
President
The President shall preside at meetings of the association
and of the Board of Directors and of the Executive Committee.
The President shall also, at the Annual Meeting of the association and
at such other times as he or she shall deem proper, communicate to the
association or to the Board of Directors, such matters and make such
suggestions as may in his or her opinion tend to promote the welfare
and increase the usefulness of the association, and shall perform such
other duties as are necessarily incident to the office of President or
may be prescribed by the Board of Directors.
Vice President
The Vice President serves as President of the Board when
that officer is unable to serve. The Vice President shall also be the
official keeper of all NAHP authorization and security codes including
websites and bank accounts.
Bylaws
and Ethics Committee. The Vice President shall chair this
committee. The purpose of the Bylaws and Ethics Committee is to
continually review these Bylaws, The NAHP Employee Personnel Handbook,
and the NAHP Policy Handbook and make recommendations to the Board as
needed. This Committee is also responsible for the review of any Ethics
complaints made by members, or Board Members, or
anyone else and then outlining any subsequent actions, in accordance
with these bylaws. Standing committee.
Marketing Vice President
The Vice President of Marketing shall chair the Marketing
Committee and serve as the Public Relations Officer for the
association. It shall be the duty of the Marketing Vice President,
along with the Marketing Committee to develop an annual NAHP Marketing
Industry Marketing Plan to generate positive publicity for the
association both within the Hispanic community as a whole and within
the advertising and corporate communities nationwide. These duties
include working to ensure that the NAHP is appropriately represented at
conferences and industry events. At every regular NAHP Board Meeting
this person shall give a report on the status of the NAHP Industry
Marketing Plan. This Vice President shall also oversee a minimum of six
NAHP Overall newsletters each year, and oversee the creation of a
minimum of two NAHP press releases.
Marketing Committee. The Marketing Vice
President, shall co-chair this committee. The purpose of the Marketing
Committee is to generate positive publicity for the association both
within the Hispanic community as a whole and within the advertising and
corporate communities nationwide. Will oversee the NAHP’s external
newsletter. The committee chair(s) will coordinate one NAHP membership
webinar per year and a workshop at the annual NAHP convention on topics
they oversee. Standing committee.
Membership Vice President
The Membership Vice President shall chair the Membership
Committee and develop relationships with member publications. It shall
be the duty of the Membership Vice President to develop a plan to
engage new members and serve as a resource for member publications.
This Vice President shall oversee a minimum of six NAHP Membership
newsletters each year.
Membership Committee. The Membership Vice
President shall Chair this committee. The purpose of the Membership
Committee is to engage new members and serve as a resource for member
publications. Will oversee the NAHP’s internal newsletter and seek to
involve new members in the organization. The committee chair(s) and
will coordinate one NAHP membership webinar per year and a workshop at
the annual NAHP convention on topics they oversee. Standing committee.
Sales Vice President
This person shall serve as Chair of NAHP Media. This
position shall coordinate the relationship between the NAHP, Inc. and
the NAHP Media LLC. At every regular NAHP Board Meeting, this person
shall give a detailed report on the activities of NAHP Media. Oversees
the NAHP Corporate Advisory Board. All NAHP Board members should direct
any potential NAHP Media Sales Leads to the Sales Vice President.
Secretary
The secretary shall:
A. Keep the minutes of
the meeting of the association and the Board of Directors in
one or more books provided for that purpose;
B. Have at every Board
meeting a completely organized and accessible set of all motions and
resolutions passed by the Board in the past two years; and
C. Serve as a liaison
to all Board Members. Second in line for the Presidency.
Treasurer
The treasurer shall:
A. Oversees that
adequate and correct accounts of all monies received and
expended are maintained. This includes all matters required by law and
which shall be in the form as required by law;
B. Oversee the care
and custody of the funds and assets of the association and deposit
the same in the name and to the credit of the association with
such depositories or financial institutions as the Board of Directors
may endorse/approve;
C. Exercise oversight
to ensure the association’s financial records are audited on an annual
basis;
D. Written monthly
financial reports to the Board with background bank statements.
The Board of Directors may require that
certain of the services listed above be performed by employees of the
association. The Board of Directors will authorize which
Board Members and/or employees of the association are approved to issue
and sign checks. Third in line for the Presidency.
Finance Committee. The Treasurer shall
chair this committee. The purpose of the Finance Committee is to
continually review the financial information of the Association and
work with the Association staff and accountant to maintain financial
controls, monitor the budget, and submit all federal, state, and local
forms in a timely fashion. This committee shall also review any
proposed contracts the organization may be considering for two key
criteria: does this fit within the NAHP Budget and is this in the best
interest of the organization. Standing committee.
NAHP INDUSTRY SECTOR DIRECTORS
These
directors will be elected at the 2025 NAHP Convention for a two year
term and then in 2027 and thereafter elected for a three year term.
At
least Weekly Newspaper Director. This person will be
responsible for supplying the NAHP Board with insights and
opportunities within the daily / weekly publishing sector of media.
They would also encourage appropriate Latino daily or weekly publishers
to join the NAHP. They also co-chair the Print Committee (see below).
Less
than weekly Newspaper Director. This person will be
responsible for supplying the NAHP Board with insights and
opportunities within the less than weekly publishing sector of media.
They would also encourage appropriate Latino less than weekly
publishers to join the NAHP. They also co-chair the Print Committee
(see below).
Magazine
Director. This person will be responsible for supplying the NAHP
Board with insights and opportunities within the magazine sector of
media. They would also encourage appropriate Latino magazines to join
the NAHP. They also co-chair the Print Committee (see below).
Print Committee. The co-Chairs for
this committee shall be the At Least Weekly Newspaper, Less Than Weekly
Newspaper, and Magazine Directors on the Board. They will assist with
the print media efforts, and print funding efforts. The committee
chairs and will coordinate one NAHP membership webinar per year and a
minimum of one workshop at the annual NAHP convention on topics they
oversee. Standing committee.
Podcast
Director. This person will be responsible for supplying the NAHP
Board with insights and opportunities within the podcast sector of
media. They would also encourage appropriate Latino podcasters to join
the NAHP. They also co-chair the Digital Committee (see below).
eNews
Director. This person will be responsible for supplying the NAHP
Board with insights and opportunities within the eNews sector of media.
They would also encourage appropriate Latino eNews publishers to join
the NAHP. They also co-chair the Digital Committee (see below).
Website
Director. This person will be responsible for supplying the NAHP
Board with insights and opportunities within the website sector of
media. They would also encourage appropriate Latino webmasters to join
the NAHP. They also co-chair the Digital Committee (see below).
Digital
Directory Director. This person will be responsible for supplying the NAHP
Board with insights and opportunities within the Latino digital
directory sector of media. They would also encourage appropriate Latino
directories to join the NAHP. They also co-chair the Digital Committee
(see below).
Tech Committee. The co-Chairs for
this committee shall be the eNews, Web, Podcast, and Digital Directory
Directors on the Board. They will assist with the website, keeping
members updated on digital evolutions, and digital funding efforts. The
committee chairs and will coordinate one NAHP membership webinar per
year and a minimum of one workshop at the annual NAHP convention on
topics they oversee. Standing committee.
Media
Industry Affiliate Director. This category is open to media industry
professionals, journalism educators, advertising agencies, news
agencies, public relations firms, suppliers, printers, and other
service providers to the Hispanic media industry. The Media
Industry Affiliate Director shall be nominated by the President and
voted in by a majority vote of the board and shall serve a maximum of
two consecutive three-year terms. This person will be responsible for
supplying the NAHP Board with insights and opportunities within
media-supporting organizations, agencies, academies, universities,
nonprofits, community-based organizations, and students in
journalism/media. They would also encourage appropriate Latino
identities to join the NAHP. This position is appointed by the Board,
not elected by the membership.
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Changes That Can
Give Our Industry a Future
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Six changes that will give newspapers and magazines
a solid future - Editor and Publisher
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Over
his 46 years in publishing, Kirk Whisler, president of the Latino
247 Media Group, has seen enormous changes and evolutions - many
good and some bad. He's constantly analyzing the numbers and the
trends to see the best future. Here are six key changes he feels
the industry must make now.
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Please forward
this free newsletter on to others who may find it useful. Please
unsubscribe if you no longer wish to receive it. Thank you.
Sinceramente, Kirk
Whisler
Executive
Editor, Latino Media News
email: kirk@whisler.com voice: (760) 579-1696
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